Social Media - Where is Your Target Market?
Demographics
Looking at the demographics of the many Social Media Platforms will help you to decide which ones are the best fit for your business. If you would like to drive traffic to your website, then posting to your Google Business Profile is a good place to start. But knowing your audience and where they are is the key to a successful strategy.
Age Demographic
If we simply look at the largest age group using each platform, then Sprout Social (sproutsocial.com), says;
Facebook: 26.3% of users are 25 to 34
Instagram: 33.1% of users are 25 to 34
Twitter: 44% of users are 34 to 49
LinkedIn: Largest group is age 46 to 55
Pinterest: Largest group is 30 to 49
Tik Tok: Largest group is 18 to 24
Snapchat: Largest group is 13 to 34
Other Metrics
There are many other metrics you should look at, for example, the ratio of female to male, which is much higher on Pinterest; the amount of time spent on the platform each day, week or month; and the number of active users.
Are you trying to reach the end-user, connect with business partners, or be seen as a thought leader? LinkedIn has an older audience, more highly educated users, and according to LinkedIn - it’s the top-rated network for lead generation.
To Conclude
Which platform you choose depends upon your target market and what you want to achieve from your presence. If you simply want to boost sales, then you need to be seen and trusted, which is one of the key elements social media provides. Think of social media as you would meeting someone new. You wouldn’t trust a new acquaintance immediately and your potential clients will not trust your business until you prove yourself to be reliable and consistent on your chosen platforms.
